How To Write the Perfect Article for SEO and SEM
Write an article for SEO and SEM that raises your Google placement every time
The Basics:
* Targeted Keywords Phrase
* Post Title & Slug
* Subject Matter
* Classifing
* Tagging or Labeling
Targeted Keywords & Phrases: To attract your ideal clients to your website/blog, you will need to know what “keywords” they type into Google and other search engines when they are looking to “buy” your product or service. For this post the Targeted Keyword & Phrase is “Perfect Article for SEO”. I am targeting customers looking for “what to write in their blogs” and “how to write a post/article to attract their Ideal Clients”.
Post Article Title & Slug: Your post/article title contains the specific keywords and phrases in it’s exact format (with no variations) - Google needs to find an exact match between the title of your article and what your ideal client types into the search engine. The Slug is the title of your blog for business, as saved in your URL or permalink. This exactly matches the specific keywords and phrases. Don’t forget to modify the title so that it peaks the interest of your perfect customer. What determines whether your target market will read the article or not is sometimes a ‘catchy’ headline.
Content: Distinctive formats for articles will draw in different types of readers and different information. Make sure to clearly state your opinion and position your self as an expert in the subject matter. Also share from the heart. Here is a list of article/post/topic types. The most important thing is to include your targeted keywords & phrases - for this post “Perfect Article for SEO” in the article and use several different ways to emphasize the phrase. You may want to hyperlink the last set of keywords back to your article. When RSS feeds republish your article, this allows you to leverage it.
Styles of Post/Articles:
* Review Articles
* Top 10 Lists
* ‘How To Do…’
* Opinion Articles
* Resource Articles
* Editorials
* Positioning Articles
Classifing Your Articles: When you are blogging for SEO. Think of your website/blog categories like your ‘Table of Content’ for your site and that they mimic the sections of your newspaper. I recommend that you have “normalized categories” that most people expect to find in any periodical. “News”, “Business”, “Sports”, “Funnies”, “Lifestyle”, “Science”, “Global”, “Local”, etc. Personalize your categories to your industry, brand and ideal client. Your categories give you long term authority in the eyes of the search engines.
Tagging or Labeling: To emphasize what you think are the most important parts of your article tag or label it. The ‘targeted keywords & phrases’ should be contained in the tags (labels), title, related keywords and blog/website theme (title).
To get an idea of the best blogs for SEO. My best recommendation is to look at the “Top 100 blogs on Technorati.com”. Watch for these elements in the posts and articles. Take notice of the styles of writing and they different article formats.
