Low cost ways to demonstrate to your your customers you Value them
In the business world it is the most simplistic of gestures that determines if you land clients. Something as simple as a lapel pin can open a door that was previously closed to your sales person. The smart gift can be what makes you and your staff appear more thoughtful. Top of mind awareness may be what makes your potential customer. Delivering a series of cheap brand awareness marketing tools can make the difference between making the sale and never getting the chance to present to your prospect|not even getting the door open.
Last monthWhen my brother phoned me and told me that he had created a lapel pin for us to wear at our next networking meeting, He knew that I didn’t want to wear anything that he designed. The last stunt that he pulled like this almost got us fired by our biggest client. He told me not to worry, because it was something that our customers were going to love. When I got to the office, I noticed that he was wearing a pin that said “Love Your Customer Day” on it. Believe in your self and take some risks. It just may pay off big dividends.
